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‘Underconsumption core’ trending with young adults on TikTok
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Despite financial hardships felt particularly by Gen Z and millennials, the US economy is thriving, with record corporate profits and high prices on shelves.
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WASHINGTON – Exhausted from a rising cost of living in the United States and non-stop advertisements, some young adults on TikTok are pushing back.
“When every moment of your life feels like you’re being sold something and the price of said item keeps going up, people will burn out on spending money,” said Ms Kara Perez, an influencer and financial educator.
