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Me & My Money
Smells like team spirit as she starts a firm with fellow retrenched colleagues
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Ms Cassandra Ong's firm, OtterHalf, helps with online marketing and forging strategic partnerships for business-to-consumer and direct-to-consumer businesses.
ST PHOTO: CHONG JUN LIANG
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SINGAPORE – Being laid off in 2023 over a video call sparked a range of emotions in Ms Cassandra Ong, who went through what she calls a grieving process – of shock, denial, anger, guilt and depression, before she reached acceptance.
Her experience was part of an era of crisis for tech companies, as they grappled with cost issues and restructuring. Her company laid her off, together with two marketing teammates.
