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Me and My Money: Proving that kindness is a profitable business

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Ms Bernice Tan is the founder and chief executive of the Kind Citizen, a platform where people can do small favours for others.

PHOTO: COURTESY OF BERNICE TAN

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SINGAPORE - Kindness is not an element in many business plans but it is front and centre for entrepreneur Bernice Tan.
Ms Tan is the founder and chief executive of the Kind Citizen, which provides a platform so people can do small favours for others, such as buying a cup of coffee for healthcare workers, donating to the taxi fares for those with limited mobility or sponsoring haircuts for the beneficiaries.
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