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Me & My Money: Cleantech start-up founder is safeguarding planet, one laundry wash at a time

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(Filed for archival and as an option for blurb or skybox) Portrait of Mr Jeremy Lee, 33, founder and CEO of SimplyGood, a sustainable home cleaning and personal care brand started in 2021, on March 5, 2025. For Me and My Money.

Entrepreneur Jeremy Lee, founder and CEO of SimplyGood, is dedicated to wiping out plastic waste in the cleaning industry to protect the planet.

ST PHOTO: KEVIN LIM

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SINGAPORE – Entrepreneur Jeremy Lee is dedicated to wiping out plastic waste in the cleaning industry to protect the planet. 

His mission began in 2021 when he founded SimplyGood, a local clean technology start-up producing cleaning solutions in a tablet or sheet. These dissolvable products, ranging from laundry detergents to window cleaners, enable consumers to reuse their plastic containers and spray bottles. 

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