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Me & My Money: Cleantech start-up founder is safeguarding planet, one laundry wash at a time
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Entrepreneur Jeremy Lee, founder and CEO of SimplyGood, is dedicated to wiping out plastic waste in the cleaning industry to protect the planet.
ST PHOTO: KEVIN LIM
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SINGAPORE – Entrepreneur Jeremy Lee is dedicated to wiping out plastic waste in the cleaning industry to protect the planet.
His mission began in 2021 when he founded SimplyGood, a local clean technology start-up producing cleaning solutions in a tablet or sheet. These dissolvable products, ranging from laundry detergents to window cleaners, enable consumers to reuse their plastic containers and spray bottles.

