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Losing everything in a US restaurant franchise dream

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EDS.: RETRANSMISSION TO CORRECT MISSPELLING OF RESTAURANT NAME — Dickey's Barbecue in Dallas, Texas, on May 21, 2025. Dickey’s, the world’s largest barbecue chain, has a history of deception and broken promises, according to dozens of its franchise owners. (Jonathan Zizzo/The New York Times)

Dickey’s Barbecue Pit, the world’s largest barbecue chain, has a history of deception and broken promises, according to dozens of its franchise owners.

PHOTO: JONATHAN ZIZZO/NYTIMES

Brett Anderson

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Wendy Williams was building her future. After years of moving around, the US Army veteran and registered nurse had settled in a small town in the Florida Panhandle.

Ms Williams had a good job as a sales representative for a medical device company but wanted to be her own boss. Her dream of financial independence began where it has for countless Americans: an online search for a restaurant franchise to buy.

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