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Living a long life: Leisure, beauty and nutrition are growth sectors

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More than 25 per cent of the population in Europe, North America, and Asia-Pacific will be 65 and older by 2050.

More than 25 per cent of the population in Europe, North America, and Asia-Pacific will be 65 and older by 2050.

PHOTO: SHUTTERSTOCK

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Not everyone looks forward to reaching a ripe old age which comes with aches, pains and the like, but some consolation may lie in the investment opportunities from a growing greying population. 

Actor Brad Pitt is touching 60 (imagine!) but looks years younger. If the glossy appearance of K-pop stars is more your thing, beauty will be another growth area as consumers aim to find the fountain of eternal youth through anti-ageing creams, moisturisers and serums.

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