Me & My Money

Investing in companies that will adapt to digital future

Entrepreneur Willie Lee believes in looking at opportunities in the unforeseen new normal

Mr Willie Lee says that amid the pandemic, it is good to look out for businesses that are undervalued - meaning media businesses that have potential for adapting into digital formats. His investment strategy is to focus on the areas he is passionate
Mr Willie Lee says that amid the pandemic, it is good to look out for businesses that are undervalued - meaning media businesses that have potential for adapting into digital formats. His investment strategy is to focus on the areas he is passionate about, such as the media business. Having depth of understanding of how the media industry works and how media firms operate around the world helps inform him on what areas of investment to undertake.ST PHOTO: TIMOTHY DAVID

Entrepreneur Willie Lee wanted to work in a bank after getting his degree in business management in Melbourne, but the global financial crisis put paid to that idea and forced a rethink.

He turned his hand to building a business around music production in his bedroom, and it eventually branched out to video and multiple media disciplines.

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A version of this article appeared in the print edition of The Sunday Times on December 06, 2020, with the headline 'Investing in companies that will adapt to digital future'. Subscribe