For subscribers
How the AI boom can push up the price of your next computer
Sign up now: Get ST's newsletters delivered to your inbox
Illuminated memory modules inside a customised PC in the production room at Falcon Northwest which specialises in assembling customised PC.
PHOTO: LOREN ELLIOT/NYTIMES
Don Clark
Mr Kelt Reeves has sold high-end personal computers for 34 years, catering to gamers and others who are willing to pay US$4,000 (S$5,100) and more for extreme performance.
His company, Falcon Northwest, builds these systems to order using powerful computer chips, particularly a variety known as random-access memory, or RAM, which hold data temporarily while other chips crunch numbers and display graphics.
