For subscribers
How Netflix reels in viewers with catchy three-word tags
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The two- or three-word tags regularly help viewers choose a show from the service’s nearly endless library, the company says.
PHOTO: NETFLIX
Grey’s Anatomy is “soapy” and “emotional”. Emily In Paris is “campy” and “quirky”. Our Planet II is “relaxing” and “captivating”, while Gravity is “suspenseful” and “visually striking”.
Words such as these – displayed near the synopsis and movie poster-style tile for each one of the thousands of titles on Netflix – appear to be scooped out of a grab bag.
