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How Netflix reels in viewers with catchy three-word tags
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The two- or three-word tags regularly help viewers choose a show from the service’s nearly endless library, the company says.
PHOTO: NETFLIX
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Grey’s Anatomy is “soapy” and “emotional”. Emily In Paris is “campy” and “quirky”. Our Planet II is “relaxing” and “captivating”, while Gravity is “suspenseful” and “visually striking”.
Words such as these – displayed near the synopsis and movie poster-style tile for each one of the thousands of titles on Netflix – appear to be scooped out of a grab bag.
