Financial giants tiptoe into TikTok
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NEW YORK • As TikTok accounts focused on money gain huge followings, stodgy financial firms are wedging themselves into youth-oriented social media platforms for a piece of the action.
Independent "FinTok" influencers like Mark Tilbury (@marktilbury, seven million followers), Humphrey Yang (@humphrey talks, 3.3 million), Tori Dunlap (@herfirst100k, 2.1 million) and Erika Kullberg (@erikakullberg, 8.4 million) have audiences that billion-dollar asset managers can only dream of.
