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Can AI be your next financial adviser?

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A good adviser is part financial planner and part therapist.

A good adviser is part-financial planner and part-therapist.

PHOTO ILLUSTRATION: UNSPLASH

Allison Schrager

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I see a personal trainer five days a week, and I am now in the best shape of my life. I could not have afforded Doug when I was younger – and I wouldn’t be able to now, either, but for technology. Doug lives on the West Coast and trains me (and dozens of others) through an app. He programmes exercises I like, accounting for any injuries, monitors how hard I work, corrects my form and sends me motivational messages. With artificial intelligence (AI), he now has the potential to make even more custom workouts for even more clients.

I suppose AI could replace him entirely, but the fact that Doug is a real person is important. I know he is watching, and I believe he is invested. I feel like I’ll let him down if I don’t show up every day. I would not care so much if he were a bot.

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