For subscribers
‘How may AI help?’: S’pore firms tap ‘digital humans’ to reach customers, fill manpower gaps
Sign up now: Get ST's newsletters delivered to your inbox
A user interacting with the Silvia digital concierge by transport operator SBS Transit.
PHOTO: SBS TRANSIT
Follow topic:
- Singapore is deploying digital humans like Aiva at Punggol Coast MRT and Silvia at Ang Mo Kio bus interchange to assist commuters with directions and information.
- Various sectors, including food, retail, and attractions, are using digital humans to enhance customer service, drive sales, and revitalise historical experiences.
- Ethical concerns and safeguards are being addressed as AI evolves, focusing on responsible implementation and respecting moral and intellectual rights.
AI generated
SINGAPORE – Model employees do not come much smarter than Aiva, with her crease-free SBS Transit uniform, welcoming smile and scores of helpful advice.
She has been serving commuters at Punggol Coast MRT station and Ang Mo Kio bus interchange since late 2024, giving directions and recommendations round the clock.
