Grocery price comparison app to feature unit prices of items to help fight shrinkflation

The upcoming expansion of the Price Kaki app will see it include more retailers, products and services. PHOTO: LIANHE ZAOBAO
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SINGAPORE - Consumers on a popular grocery price comparison platform can soon use it to scrutinise the unit prices of similar items - such as milk or potato chips from different brands - by their weight or volume, in an effort to tackle shrinkflation.

Shrinkflation is the reducing of the size of a product while keeping its price the same. Some companies do so to preserve margins as their production costs and market competition rise.

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