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Grocery price comparison app to feature unit prices of items to help fight shrinkflation
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The upcoming expansion of the Price Kaki app will see it include more retailers, products and services.
PHOTO: LIANHE ZAOBAO
Calvin Yang
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SINGAPORE - Consumers on a popular grocery price comparison platform can soon use it to scrutinise the unit prices of similar items - such as milk or potato chips from different brands - by their weight or volume, in an effort to tackle shrinkflation.
Shrinkflation is the reducing of the size of a product while keeping its price the same. Some companies do so to preserve margins as their production costs and market competition rise.
