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FairPrice expands house brand business to sustain mandate of keeping prices fair for S’poreans
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FairPrice has greater control over the source, quality, marketing and therefore the cost of producing goods under its house brands.
ST PHOTO: KEVIN LIM
SINGAPORE - One of the first things Mr Vipul Chawla did when he joined FairPrice Group as its chief executive in 2022 was to take a stroll in a FairPrice supermarket, where he struck up a conversation with an elderly customer.
It was a Wednesday, and Mr Vipul learnt that the customer was at the store shopping for eggs.
