Facebook owner Meta to form AI product team as chatbot competition heats up
Sign up now: Get ST's newsletters delivered to your inbox
Meta is creating a new top-level product group focused on generative AI.
PHOTO: AFP
Follow topic:
Los Angeles – The chatbot battle is heating up, and Mr Mark Zuckerberg is making it clear that Meta Platforms is focusing on tools powered by artificial intelligence (AI)
“We are creating a new top-level product group at Meta focused on generative AI to turbocharge our work in this area,” the Meta chief executive officer said on Monday in a post on Instagram. “We have a lot of foundational work to do before getting to the really futuristic experiences, but I am excited about all the new things we will build along the way.”
For now, Mr Zuckerberg said, the company is trying to use the technology with text-like chats in Meta’s messaging apps WhatsApp and Messenger, and on visual filters for photos and videos on platforms like Instagram.
“We will focus on developing AI personas that can help people in a variety of ways,” he added.
Earlier on Monday, social networking rival Snap said it is releasing an AI-enabled chatbot powered by OpenAI’s GPT technology for its subscription members on the Snapchat app. Snap’s news was the latest entry in the race to offer digital tools that can answer users’ questions in natural language format, following similar test releases from Internet heavyweights like Microsoft and Alphabet’s Google.
The newly formed Meta product group will include dozens of employees from teams that were previously scattered throughout the company. The group will be led by Mr Ahmad Al-Dahle, a machine learning and AI executive at Meta, according to a spokesman. Mr Al-Dahle will report directly to Meta chief product officer Chris Cox, a sign of the social media giant’s intention to further integrate this type of technology across its range of products.
Mr Zuckerberg’s latest post echoes comments he made on Meta’s earnings call earlier this month – that the company is focused on infusing AI in messaging, the advertising business and its algorithm that decides what content people see on Facebook and Instagram.
“We are focused on efficiency and continuing to streamline the company as we... execute these priorities,” he said at the time, just months after firing 13 per cent of Meta’s workforce.
Last week, the CEO unveiled a large language model called LLaMA, a research tool for building AI-based chatbots and other products. The company plans to make the technology available to AI researchers, a decision that will allow outsiders to see more clearly how the system works, tweak it to their needs and collaborate on related projects. BLOOMBERG
