SMEs can market online for free as part of 99%SME campaign: Singtel, DBS

Logo of 99% SME campaign. PHOTO: SME

SINGAPORE - Small and medium-sized enterprises (SMEs) in Singapore can now market themselves online at no cost by listing on the 99%SME website, Singtel and DBS said in a joint statement on Monday (June 5).

This year's campaign also aims to help SMEs venture into e-commerce by signing them up to the 99%SME e-marketplace, hosted by Lazada Singapore.

The annual 99%SME campaign was started by Singtel and DBS and is into its third year.

Mr Bill Chang, chief executive officer of group enterprise at Singtel, said: "As the bedrock of Singapore's economy, SMEs cannot afford to be left out of digitalisation. By helping SMEs adopt technology, we strengthen Singapore's economic resilience."

Minister for Finance Heng Swee Keat was guest of honour at this year's campaign launch on Monday.

Mr Daniel Zhang, director and group chief executive of Alibaba Group which acquired a controlling stake in Lazada last year, was also in Singapore for the launch.

SMEs make up 99 per cent of businesses in Singapore. Last year, over 2,600 SMEs signed up to the 99%SME website and provided with free training in e-commerce and cashless payment tools.

The target is to bring sign-ups to 5,000 this year.

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