SINGAPORE - Regardless of how good your product and how solid your business plan is, success when pursuing a business venture overseas depends on quickly coming to grips with the new market's cultural nuances.
Understanding how to approach local officials, developing lasting relationships with your partners and vendors, and winning the loyalty and trust of your local staff is critical when setting up business in a market that is much less developed than Singapore.
Already a subscriber? Log in
Read the full story and more at $9.90/month
Get exclusive reports and insights with more than 500 subscriber-only articles every month
ST One Digital
$9.90/month
No contract
ST app access on 1 mobile device
Unlock these benefits
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
E-paper with 2-week archive so you won't miss out on content that matters to you