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Grasp of cultural nuances essential in overseas business ventures
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Director of Guava Amenities Mr Gabriel Tan.
PHOTO: LIANHE ZAOBAO
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SINGAPORE - Regardless of how good your product and how solid your business plan is, success when pursuing a business venture overseas depends on quickly coming to grips with the new market's cultural nuances.
Understanding how to approach local officials, developing lasting relationships with your partners and vendors, and winning the loyalty and trust of your local staff is critical when setting up business in a market that is much less developed than Singapore.
