Company Watch: Marketing agencies are hobbled without tech, says entrepreneur Tjin Lee

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Profile  picture taken on 2 August 2023 of Ms Tjin Lee, whose company Mercury Integrated was acquired by Gusto Collective. Story for Company Watch.

Mercury Integrated, founded in 2001 by Ms Tjin Lee, recorded $13.6 million in revenue in 2022.

ST PHOTO: DESMOND WEE

SINGAPORE - Putting up her luxury marketing agency for sale had never crossed Ms Tjin Lee’s mind.

After all, Mercury Integrated, as it was called when she founded it in 2001, had been doing so well that she was selectively turning away clients. The firm recorded US$10 million (S$13.6 million) in revenue in 2022 and is expected to close very strongly for 2023.

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