The 'Squid Game effect' on Netflix's stock

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You have undoubtedly heard of the Netflix dark survival drama Squid Game, which has captured a huge global audience since its debut last month.

The battle royal-esque series fleshes out emotional desperation, daily struggles and heavy societal pressures - all of which have turned the Netflix original into a No. 1 mega-hit across around 80 countries, including the United States, despite the fact that it is a Korean-language show.

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A version of this article appeared in the print edition of The Straits Times on October 25, 2021, with the headline The 'Squid Game effect' on Netflix's stock. Subscribe