Starbucks limits use of cafes, bathrooms to paying customers
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Starbucks’ new rules represent a pivot from a policy set in 2018 that allowed anyone to linger in its cafes.
PHOTO: REUTERS
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Chicago – Starbucks reversed a policy allowing anyone, even those who had not purchased anything, to use its cafes, patios and restrooms.
The company issued a new code of conduct as part of its plan to make stores more welcoming and win back consumers, Starbucks said in an e-mailed statement.
Implementing such a code “is something most retailers already have and is a practical step that helps us prioritise our paying customers who want to sit and enjoy our cafes or need to use the restroom during their visit”, Starbucks spokeswoman Jaci Anderson said.
The code, which includes provisions barring panhandling and disruptive behaviour and will go into effect starting on Jan 27, will be displayed in locations.
Baristas will be trained on how to enforce the guidelines and can ask those who violate the rules to leave, Starbucks said. Previously, they were not allowed to. If needed, workers can seek help from local law enforcement.
Customers may use the restroom or connect to the Wi-Fi before approaching the counter to make a purchase, according to the company.
Starbucks’ new rules represent a pivot from a policy set in 2018 that allowed anyone to linger in its cafes. That policy followed an incident in Philadelphia in which a manager called the police on two black men who were waiting in a store without ordering.
The new code of conduct was first reported by the Wall Street Journal.
Starbucks shares rose 1.4 per cent to US$93.51 on Jan 13. The stock has advanced 2.5 per cent in January, outpacing the S&P 500 Index.
Free refills
Additionally, the Seattle-based company is reintroducing ceramic mugs and expanding its free refills policy.
Starbucks will offer refills to non-rewards members as long as the original order is made in a reusable clean cup or the ceramic or glass mugs, according to a memo sent to workers. The policy applies to hot and iced brewed coffee. The same rules will apply to rewards members, who previously were the only ones who could get free refills.
The company also promised to bring back the sugar and milk bar after taking it away during the Covid-19 pandemic. BLOOMBERG
