SPH Plug & Play showcases first batch of start-ups on Demo Day

SINGAPORE - A three-month "accelerator" programme run by Singapore Press Holdings ended on Wednesday (Oct 21) with the eight start-ups involved making their pitches to investors and industry players in the hopes of getting the funds and support they need to take their companies forward.

The start-ups, which had been shortlisted for the SPH Plug and Play accelerator programme, have spent the last three months working with mentors to develop their products, gain users and build partnerships with established brands.

The programme is a joint venture between SPH, Silicon Valley's Plug and Play and Infocomm Investments, the venture capital subsidiary of the Infocomm Development Authority (IDA).

All three partners said in a statement on Wednesday that they were encouraged by the start-ups' achievements.

Mr Chua Boon Ping, chief executive of the SPH Media Fund, said: "They have all made significant progress, and we look forward to them raising funds for their next stage of growth after this programme."

Mr Jupe Tan, vice-president of international operations at Plug & Play, added that the eight start-ups have worked hard over the past few months and have come a long way.

"The start-up journey is a tough one and we will continue to support our start-ups as they grow."

Among them is Snapask, a mobile app which allows students to ask questions around the clock that will then be answered by tutors, within an average of five minutes.

Launched in September, the firm already has a pool of 250 vetted tutors to respond to questions and over 1,000 student users.

Another start-up is PlusMargin, which analyses customer behaviour and uses that information to help e-commerce stores come up with relevant promotions.

The PlusMargin team has secured seed funding, and has signed on several clients for pilot projects.