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Singapore set for multibillion-dollar Mice sector with projected growth
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A presentation being delivered at the AWS Summit held at Marina Bay Sands on May 25.
PHOTO: AWS
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SINGAPORE – American icons Lady Gaga and Taylor Swift may have grabbed headlines with their performances in Singapore, but players in the meetings, incentives, conferences and exhibitions (Mice) ecosystem have been making strong contributions as well.
If all goes to plan for the various venue providers, hoteliers and event organisers in the city-state, the Singapore Tourism Board (STB) might meet its aim to more than double its Mice tourism receipts by 2040.
