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Supply chain woes
No CNY cheer for brands awaiting new collections
With stock arrivals delayed, they are unable to cash in on festive spending
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DeeperDive is a beta AI feature. Refer to full articles for the facts.
The days leading up to Chinese New Year (CNY) are an important sales period for many fashion brands.
But as shoppers flocked to the stores last month, many retailers did not have a chance to cash in on Year of the Tiger sales with their new collections.


