Micron to stop selling memory to consumers as demand soars for AI chips

BENGALURU – Memory chipmaker Micron Technology said on Dec 3 that it will exit its consumer business, as it doubles down on advanced memory chips used in artificial intelligence (AI) data centres amid a global supply shortage of the essential semiconductors.

Micron’s move to dissolve its consumer business comes against a backdrop of worldwide strain in memory supply chains, with tight availability of semiconductors ranging from Nand flash chips used in smartphones to advanced high-bandwidth memory, or HBM, employed in AI data centres.

It will halt the sale of the Crucial unit’s consumer-branded products at retailers, e-tailers and distributors worldwide, but will continue product shipments through the consumer channel until February 2026, the company said.

This consumer memory unit is not an important driver of Micron’s business, said Summit Insights analyst Kinngai Chan.

Micron has long been shifting focus to its HBM business, which has emerged as the most competitive area between the world’s three largest memory suppliers: Micron and South Korea’s SK Hynix and Samsung.

“The AI-driven growth in the data centre has led to a surge in demand for memory and storage,” said Mr Sumit Sadana, chief business officer at Micron.

“Micron has made the difficult decision to exit the Crucial consumer business in order to improve supply and support for our larger, strategic customers in faster-growing segments.”

HBM – a type of dynamic random access memory – involves stacking chips vertically to reduce power consumption, helping process large volumes of data, making it invaluable in AI development. These chips are pricier than consumer memory and generally fetch lucrative margins.

In the August quarter, Micron’s HBM revenue grew to nearly US$2 billion (S$2.6 billion), implying an annualised run rate of nearly US$8 billion, chief executive Sanjay Mehrotra said in September.

In 2026, Micron is due to begin production of

HBM chips at its new US$7 billion plant

in Woodlands, Singapore, to meet the rising demand from AI applications.

Singapore is also Micron’s main production base of leading-edge Nand flash memory chips used in solid-state drives, USB drives and mobile phones. REUTERS