HONG KONG (BLOOMBERG) - Billionaire Jack Ma's Ant Group is seeking a valuation north of US$200 billion (S$277 billion) as it goes public in Hong Kong and Shanghai, people familiar with the matter said, kicking off a much-anticipated market debut for China's leader in Internet finance.

The parent of China's largest mobile payment company will pursue a simultaneous dual-listing in Hong Kong and on the Shanghai stock exchange's STAR board, the Hangzhou-based firm said, in what promises to be one of the largest debuts in years.

Ant is already more richly valued than most Wall Street firms and, if conditions are favorable, it could seek to raise more in its IPOs than Saudi Aramco's record US$29 billion haul, one of the people said, asking not to be identified talking about a private deal.

The crown jewel of the sprawling Alibaba empire, Ant has been accelerating its evolution into an online mall for everything from loans and travel services to food delivery, in a bid to claw back shoppers lost to Tencent Holdings Ltd.

Ant's Chief Executive Officer Simon Hu has said that he wants people to think of Alipay as more than just a niche provider of financial services and the payments gateway for the world's biggest e-commerce platform.

Part of that is to grow Ant's reach in Asia, where it has been working with digital payment providers in India and Thailand as well as peddling its expertise in wealth management and risk controls.

Ant picked China International Capital, Citigroup, JPMorgan Chase & Co and Morgan Stanley for its Hong Kong offering, which could raise about US$10 billion, people familiar with the matter said.

The Alibaba affiliate is the latest major Chinese company to seek a listing closer to home as increased trade tensions make New York's capital markets less desirable.

Semiconductor Manufacturing International Corp raised US$7.5 billion from a Shanghai share sale in July that ranks as the world's biggest new stock offering this year, according to data compiled by Bloomberg.

Some Chinese Internet firms including JD.com and NetEase have also added second listings in Hong Kong this year.

"Despite abundant capital, it is not sure how investors would view Ant Group since there are a lot of tech stocks in the market," said Pamela Chung, a Hong Kong-based managing director and head of IPO at consultancy Tricor Group.

Dual listings, once the preferred route for China's largest corporations from banks to oil and gas producers, have since fallen out of favor in part because of the complexities involved in orchestrating share sales across very different capital regimes.

Ant's decision is a triumph for Shanghai's fledgling STAR board, conceived with the ambition of becoming mainland China's preferred listing destination for high-growth companies.

A dual listing also helps Hong Kong Exchanges & Clearing Ltd, which is seeing a renaissance of tech listings after it relaxed rules in the wake of losing China's biggest tech firms - including Alibaba Group Holding, which owns a third of Ant - to New York.

While Ant has begun working with bankers on the Hong Kong debut, more advisers could be added at a later stage and details of the offering could change as deliberations are ongoing, the people said.

BEYOND FINANCE

Ant, valued at US$150 billion in its last funding round, generated US$2 billion in profit in the fourth quarter, based on calculations made from Alibaba's filing.

Like Alibaba, Ant has hit the brakes on its US expansion as tensions between America and China have escalated. Ma said in 2018 that his promise to create 1 million jobs in the US was impossible to fulfill because of trade tensions between the two super powers.

Instead, Ant has focused it offshore ambitions on building its presence in the rest of Asia, where it's working with nine payment startups including the owners of Paytm in India and GCash in the Philippines.

Domestically, it's expanding into consumer and technology services.

Its technology solutions include services in cloud computing, artificial intelligence, blockchain and risk control. Ant aims to assist banks to dole out loans to consumers, and partner with brands like KFC Holding and Marriott International to attract and manage customers.

FENDING OFF TENCENT

Hu is betting that those strategies will help Ant defend its dominance of China's $29 trillion mobile payments space. Alipay's share of mobile payments has increased for three consecutive quarters, rising to 55.1% in the fourth quarter, according research consultant iResearch. Tencent has 38.9% of the market.

It also diversifies Ant's business into less-sensitive areas after the firm drew regulatory scrutiny for its blistering expansion in financial services with in-house products.

To mark the transformation, Ant changed its registered name to Ant Group Co. from Ant Financial Services Group at the end of May.

Ant's origins are not without controversy. In 2010, Ma hived off the six-year-old Alipay from Alibaba over the objections of shareholders including Yahoo! Inc, citing potential regulations that may curb foreign ownership of financial businesses.

Alipay then expanded into loans, wealth management and consumer credit under the entity that's now known as Ant Group. The dispute was eventually settled via an arrangement that granted Alibaba a proportion of Alipay's income.

Alibaba ended up buying a 33% stake in Ant last year.