Heartland shops have potential to grow and transform

To remain relevant, they must find ways to better serve customers, says Chee Hong Tat

Senior Minister of State for Trade and Industry Chee Hong Tat says heartland shops have to play to their strengths.
Senior Minister of State for Trade and Industry Chee Hong Tat says heartland shops have to play to their strengths.

Fashion brand Charles and Keith may seem like it belongs in gleaming shopping malls, but few might remember that it has its origins as a heartland shop in Ang Mo Kio.

Indeed, these "mum-and-pop" shops have the potential to grow and transform, to stay relevant in this day and age, while preserving an important piece of Singapore's culture.

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A version of this article appeared in the print edition of The Straits Times on March 30, 2020, with the headline 'Heartland shops have potential to grow and transform'. Subscribe