Haidilao billionaire opens S'pore office to manage wealth

Move comes as hotpot chain faces critical test after it shut China eateries over virus crisis

Ms Shu Ping, seen here with her husband, Mr Zhang Yong, is the sole shareholder and director of the new family office, Sunrise Capital Management.
Ms Shu Ping, seen here with her husband, Mr Zhang Yong, is the sole shareholder and director of the new family office, Sunrise Capital Management. PHOTO: REUTERS

The billionaire behind Haidilao International Holding, the world's biggest chain of hotpot restaurants, has opened a family office in Singapore to help manage her wealth.

Ms Shu Ping was appointed the sole shareholder and director of Sunrise Capital Management in July, according to filings lodged with Singapore's regulator of business entities.

She co-founded Hong Kong-listed Haidilao with her husband, Mr Zhang Yong, and two others.

Haidilao is best known for its string of Chinese spicy soup restaurants, some of which also offer free massages and manicures to waiting customers. What started as a humble family business in 1994 is now a food service giant with almost 600 outlets from Beijing to New York.

Ms Shu is one of Singapore's richest people, with a net worth of around US$7.7 billion (S$10.7 billion), according to the Bloomberg Billionaires Index. Her husband is also worth US$7.7 billion.

While it is unclear if Sunrise Capital will manage the couple's combined wealth, a December filing showed that Ms Shu has full authority to issue shares in the entity.

Family offices are businesses created to run the finances (and sometimes the lives) of the world's super rich, providing a level of discretion and personalised services beyond those offered by private banks.

Selecting Singapore as a base for Sunrise Capital is a major win for the city-state. Singapore has been offering tax breaks and other incentives through agencies such as the Economic Development Board to attract the world's billionaires.

In September, Bloomberg reported that Mr James Dyson's family office, Weybourne Group, had established itself on the island.

Representatives for Haidilao and Sunrise Capital did not immediately respond to messages seeking comment. Ms Shu also did not reply to an e-mail seeking comment.

How much of Ms Shu's wealth Sunrise will manage is not clear, but both she and her husband have substantial ties to Singapore.

They are naturalised citizens, and several years ago, purchased a $27 million home near Botanic Gardens.

Sunrise Capital's creation comes as Haidilao faces a critical test - the spreading coronavirus epidemic.

Haidilao gets about 91 per cent of its revenue from mainland China.

It shut its restaurants there in late January because of the Covid-19 outbreak, and even now, only partial delivery is available online.

China Citic Bank International and aiBank said last month they would extend a 2.1 billion yuan (S$420 million) line of credit to Haidilao to help it ride out the virus' impact, according to a statement on aiBank's WeChat account.

Jefferies Financial Group analysts wrote in a February note that a one-month closure could slash 466 million yuan from Haidilao's bottom line.

Despite that, its shares have held up reasonably well, up 3.7 per cent this year as of Wednesday versus a 7 per cent decline in Hong Kong's benchmark Hang Seng Index.

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A version of this article appeared in the print edition of The Straits Times on March 06, 2020, with the headline Haidilao billionaire opens S'pore office to manage wealth. Subscribe