Digital detox may be toxic for mobile ads

Less time spent with smartphones means fewer chances to reach consumers on these devices and marketers will have to rethink where and how to target their advertising in the long term, a new study shows.
Less time spent with smartphones means fewer chances to reach consumers on these devices and marketers will have to rethink where and how to target their advertising in the long term, a new study shows.PHOTO: AGENCE FRANCE-PRESSE

Advertisers have a headache when users spend less time on their smartphones

NEW YORK • People are growing weary of the constant stream of alerts on their phones and struggling to make it through a meal without checking their screens. They are worried about being tracked. They have tech neck, and it hurts.

As digital culture moves out of its honeymoon phase, a backlash industry has sprung up, with coaches to help people break up with their devices, digital detox camps and tech diets. Mindful of the new mindfulness, Apple and Google have incorporated screen-time monitors into their products.

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A version of this article appeared in the print edition of The Straits Times on January 08, 2020, with the headline 'Digital detox may be toxic for mobile ads'. Print Edition | Subscribe