Creative appoints Sim Li Ern, nephew of late founder Sim Wong Hoo, as new CEO
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Mr Sim Li Ern will take the reins from interim CEO Tan Jok Tin – who will also be stepping down from his role as executive chairman.
ST PHOTO: LIM YAOHUI
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- Sim Li Ern, nephew of the late Sim Wong Hoo, is the new CEO of Creative Technology, effective 5 Jan 2026, replacing interim CEO Tan Jok Tin.
- Sim Li Ern, aged 47, has worked at Creative since 2002 with roles in sales and marketing, and holds a direct interest of 22,750 shares.
- Creative Technology reported a US$4.4 million net loss for H1 2025, and US$10.5 million net loss for the full year, with revenue rising 7%.
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SINGAPORE - The nephew of Creative Technology’s late founder Sim Wong Hoo has been appointed as its new chief executive officer, the Singapore-listed company said in a bourse filing on Jan 5.
Effective on Jan 5, Mr Sim Li Ern will take the reins from interim CEO Tan Jok Tin – who will also be stepping down from his role as executive chairman.
Mr Tan, 73, had taken on the interim role in July 2025
The 47-year-old Sim Li Ern, who has worked at the company since 2002, previously held roles as vice-president of sales and marketing, and regional sales manager for Asia at the company. He has also served as a non-executive and non-independent director on the board.
He is listed as an administrator of the estate of his late uncle, who died in 2023.
The company in August 2025 posted a US$4.4 million (S$5.6 million) net loss for the six months ended June 2025, narrowing from the US$6.8 million loss in the year-ago period, as costs fell with lay-offs.
For the full year, it posted a US$10.5 million net loss, slightly lower than the year-ago’s US$10.8 million loss.
Shares of Creative closed $0.005 or 0.9 per cent higher to reach $0.59 on Jan 5, before the announcement.
