For subscribers
Companies that pivoted during Covid-19 keep their pandemic-born business models
Sign up now: Get ST's newsletters delivered to your inbox
Meiko Tailor founder Chung Chi Kwong and his daughter Adele with customised face masks at their shop.
ST PHOTO: GAVIN FOO
SINGAPORE - Local bespoke tailor Meiko Tailor temporarily switched from making customised suits to making and distributing face masks to cabbies delivering food at the start of the Covid-19 pandemic in 2020.
What started out as a way to boost staff morale during times of heightened restrictions, which led to falling sales, became a complimentary add-on to customers' orders for clothing items like wedding suits.
