China's Tencent to launch flagship game Honor Of Kings worldwide

The international version of the game will be launched under Tencent's new Singapore-based brand Level Infinite. PHOTOS: HONOR OF KINGS/FACEBOOK, LEVEL INFINITE/FACEBOOK

HONG KONG (REUTERS) - China's Tencent Holdings said on Wednesday (June 8) that it will release its flagship mobile game, Honor Of Kings, globally by the year end as the Internet giant pivots to the international gaming market.

The international version will be launched under Tencent's new Singapore-based brand Level Infinite, which was formed last year to help Tencent release games outside China.

Tencent's multiplayer action game, played mostly in China, has been consistently its most profitable, raking in US$10 billion (S$13.7 billion) in revenue between its 2015 launch and September last year, according to data firm Sensor Tower.

Tencent's international launch of the top-grossing game reflects the company's focus on expanding globally because the domestic market has become fiercely competitive and bruised by a harsh regulatory crackdown.

China's gaming regulator has not granted any new game licences to Tencent in the country since last June. The latest batch of 60 game licences issued on Tuesday did not include Tencent, which is the world's largest gaming company.

Tencent in May reported that its domestic revenue dropped 1 per cent in the first quarter while international revenue rose 4 per cent.

Honor Of Kings, which has more than 95 per cent of its users in China, ranked as the world's top-grossing game in April with more than US$274 million in player spending, up 6.2 per cent from a year earlier, according to Sensor Tower.

The company had in 2016 launched an international adaptation of Honor Of Kings called Arena Of Valor, which was not a major success. This time, however, it will release the same game played in China.

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