Cathay Pacific's new CEO Ronald Lam to spearhead Covid-19 recovery, two-brand plan

Cathay Pacific is looking to build up passenger numbers, which were down 89 per cent in September from the corresponding month in 2019. PHOTO: REUTERS

HONG KONG - Long-serving executive Ronald Lam will take over as chief executive of Hong Kong’s Cathay Pacific Airways from Jan 1, the airline said on Wednesday, as it scrambles to rebuild capacity after the coronavirus pandemic.

Now that the Asian financial hub has scrapped onerous hotel quarantine rules, the airline is looking to build up passenger numbers. Those were down 89 per cent in September from the corresponding month in 2019, when anti-government protests had shrunk traffic.

Mr Lam will lead Cathay through its recovery from the Covid-19 pandemic, and the launch of a third runway in Hong Kong, as well as overseeing a dual-brand strategy with low-cost carrier HK Express, said Cathay chairman Patrick Healy.

Still, Cathay has said it expects to reach a third of pre-pandemic passenger capacity by year-end, well below a target of 81 per cent set by rival Singapore Airlines.

Cathay, which plans to hire 4,000 more staff over the next 18 to 24 months as travel rebounds, has said that adding more flights is a priority but time will be required to train crew and reactivate aircraft.

Mr Paul Weatherilt, chairman of the pilots’ union, said he hoped Mr Lam’s appointment was an opportunity for change at the airline after it cut thousands of jobs during the pandemic and permanently reduced the pay of remaining crew.

“Cathay has a mountain to climb to replace the staff, particularly pilots, that have left and continue to leave,” he said.

Mr Lam, 50, joined Cathay in 1996, and was previously its chief customer and commercial officer. Analysts saw him as the most likely successor to current boss Augustus Tang, at an airline where the chief executive’s tenure usually runs three years.

The two men took the top jobs in August 2019, after the resignation of then chief executive Rupert Hogg and Mr Paul Loo, chief customer and commercial officer, amid mounting Chinese regulatory scrutiny of employees’ involvement in the protests.

Mr Tang, 64, was previously the chief executive of Hong Kong Aircraft Engineering Company, which, like Cathay, is managed by Swire Pacific, and had been close to retirement before stepping in, industry sources have said.

Cathay’s new chief customer and commercial officer is Ms Lavinia Lau, 52, who moves from the role of director of customer travel, into a strong position to become its first female chief executive. REUTERS

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