Brent cannot be trademarked, rules Singapore IP watchdog in US exchange operators' tussle

Chicago Mercantile Exchange (CME) applied to invalidate Intercontinental Exchange Holdings Inc's (ICE) trademark registrations of the words "Brent" and "Brent index". PHOTO: BLOOMBERG

SINGAPORE - Brent cannot be trademarked, rules Singapore's intellectual property (IP) watchdog in a dispute between two major American operators of market exchanges over registered trademarks related to Brent, a global benchmark for oil prices.

Chicago Mercantile Exchange (CME) applied to invalidate Intercontinental Exchange Holdings Inc's (ICE) trademark registrations of the words "Brent" and "Brent index", which ICE had registered in 2015 for a range of financial services.

CME argued that those words, used in relation to financial services, do not have the distinctive character required of a trademark and are commonly used terms in the practices of those who trade or deal with financial derivatives.

In response, ICE claimed that it is the sole provider of Brent pricing information and has been regulated in doing so by the UK's Financial Conduct Authority since April 1, 2015.

The Intellectual Property Office of Singapore concluded on Friday (Dec 7) that ICE's trademark registrations for "Brent" and "Brent index" are invalid.

Its adjudicator David Llewelyn said that much as ICE may repeat that it is the sole provider of Brent pricing information, this "does not lead inexorably to the conclusion that 'Brent' is a registrable trade mark or, if registered, is validly so".

"Other honest traders are likely to want to use the words 'Brent' and 'Brent Index', and should not be forced to rely on a defence under the Trade Marks Act in order to do so," he added.

CME is part of CME Group Inc, which owns and operates large derivatives and futures exchanges in Chicago and New York City. ICE is a Fortune 500 company operating a number of exchanges such as the New York Stock Exchange and ICE Futures Europe.

They are seen in the industry as the world's two largest energy exchanges and close competitors.

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