BEIJING/SINGAPORE • Ant Group and Alibaba are untangling their operations from each other and independently seeking new business as the Jack Ma-founded companies navigate China's devastating regulatory crackdown, four sources familiar with the matter said.

E-commerce giant Alibaba created what would become payment and financial services provider Ant and spun it off in 2011, although it still retains a 33 per cent stake and the two companies have some overlap in leadership.

However, the duo have begun to unwind some of their collaborative arrangements as they try to recover from a sweeping technology sector clampdown that has sliced hundreds of billions of dollars off their value, shrunk revenue and led to a record US$2.8 billion (S$3.9 billion) fine for Alibaba.

In moves that would have been inconceivable two years ago, the affiliates have started to restrict access to each other's services, compete for clients and even strike alliances with rivals, said the sources, who spoke on condition of anonymity because they were not permitted to speak to the media.

Ant touted the companies' close ties as a major selling point during preparations to launch a record US$37 billion initial public offering (IPO), before Beijing unexpectedly pulled the plug on the float in late 2020.

It is now emphasising its independence from Alibaba, especially as it expands overseas, according to two of the sources, while Alibaba is building a cross-border transaction tool that could compete with Ant.

Ant declined to comment. Alibaba did not respond to a request for comment.

Alibaba counts about 1.3 billion annual users across its marketplaces who generated more than US$1.3 trillion in gross merchandise value (GMV) for the year to March 2022. It also has a suite of other businesses ranging from cloud services to video streaming to travel bookings.

Ant operates China's ubiquitous mobile payment app Alipay, which has more than one billion users.

With Alibaba's marketplaces recording more than double the GMV of United States peer Amazon for the 2021 fiscal year, the group was once the pride of Chinese innovation, portraying corporate power on the global stage.

Mr Ma even boasted that the group could become as large as the world's fifth-biggest economy.

The moves by Ant and Alibaba towards operational separation underscore the new reality in China's business landscape, as President Xi Jinping's government frowns upon concentration of power in the hands of private sector conglomerates.

The authorities are wary about once-freewheeling "platform economy" companies crowding out smaller rivals and the risks they pose, though there are signs now that the clampdown is being gradually eased.

"Having businesses sprawling in both finance and technology can be deemed as too powerful in China, therefore 'politically incorrect'," said a Beijing-based fintech executive, who declined to be named because of the sensitivity of the matter.

Ant, which is in the midst of a regulatory-driven transformation, appears to be making progress in its bid to revive its IPO. Reuters reported last week, citing sources, that China's central bank had accepted Ant's application to set up a financial holding company, a key step to completing its revamp.

Ant said on June 9 that there was no plan to relaunch the IPO and it is currently focusing on "rectification" work.

The separation of operations began at the organisational level late last year and soon grew to encompass significant strategic moves, according to two of the sources.

The two companies had for years shared an internal online forum where staff would actively discuss company matters and interact with top bosses, who also used the space to make internal announcements.

Ant staff were told last November that the company was setting up its own forum that Alibaba employees would not be able to access, the two sources said, adding that the company did not give a specific reason for that decision.

Alibaba's forum will be out of bounds for Ant staff in the next few months, they said.

Ant employees had also in the past been able to apply for Alibaba jobs as internal candidates, but they were told earlier this year that this would no longer be possible and they would be treated as external hires, the two sources added.

A third source who had direct knowledge of the companies' technological infrastructure arrangements said that Ant last year stopped many services on its flagship Alipay payment app from using Alibaba's computing servers.

Ant's global cross-border payment service Alipay+ earlier this year announced a tie-up with fast fashion e-commerce company Shein, a big rival to some of Alibaba's overseas units.

"Ant doesn't want to be seen only as an Alibaba affiliate by existing or potential partners," said one of the sources.

Alibaba, for its part, is courting overseas payment opportunities and in April launched Alibaba.com Pay, a cross-border transaction service for small businesses.

Disentangling itself from Alibaba, while not delivering a mortal blow to Ant, will take away some of Ant's uniqueness, said Mr Alexander Sirakov, managing partner at Aquariusx, a Shanghai-based investment consultancy.

"Both Ant and Alibaba will end up in a forced divorce not due to internal friction, but mostly because of what other people think and say their relationship should embody."

Reuters was not able to establish whether Ant and Alibaba made the operational changes at the request of regulators, but industry executives said the overhaul fits a trend of distancing finance activity from Internet operations in China.

Chinese social media giant Tencent is exploring creating a financial holding company into which it plans to fold its finance-related businesses, potentially requiring some organisational changes, Tencent president Martin Lau told an analyst call in March.

Ant has made inroads overseas, demonstrating that it was getting on fine without Alibaba.

Alipay+, which connects global merchants with various international online payment methods, has grown to enable more than one billion consumers, mostly in Asia, to make cross-border payments, since its 2020 launch.

REUTERS