Accenture opens digital hub in Singapore to accelerate disruptive innovation for clients

The Accenture Digital Hub's cafe and social space. PHOTO: ACCENTURE

SINGAPORE - Professional services firm Accenture launched on Friday (Sept 14) a digital hub in Singapore to help clients around the region become digital businesses.

The hub, which is supported by Singapore Economic Development Board, will enable clients to tap into the collective expertise of more than 200 visual designers, developers, data scientists and experts in design thinking and the Internet of Things (IoT).

"This is where businesses keen to leverage the latest digital technologies and data science can develop their ideas into agile and scalable concepts, working hands on with Accenture experts," said Patrick de Moustier, managing director, Accenture Digital Asean.

"We offer all the tools clients need to reduce time-to-market by applying rapid development approaches and experimenting with emerging technologies such as artificial intelligence (AI), so they can turn concepts into solutions with speed and agility."

Clients will have access to a range of leading-edge facilities, including:

- The Accenture Interactive Studio, which helps clients deliver marketing transformation through disruptive customer experiences. The studio includes a Rumble Room for generating ideas and collaborating, equipped with a 4.5-metre interactive touch-screen monitor that can connect to innovation centres globally;

- A Maker Room, where concepts turn into prototypes - ranging from hardware to 3D modelling - through rapid software application development; content facilities, including a recording studio and post-production room; and usability testing;

- A Fjord design studio, where design thinking methodologies and rapid prototyping are be used to create services across web, smartphones and tablets; and,

- An Applied Intelligence Innovation Centre, where clients can collaborate with top data scientists. Using advanced analytics, AI and machine learning, clients can unearth actionable intelligence from their own data and from new data sources - including IoT sensors, social and video - in real time, to gain a more holistic view of their customers and drive better business.

"Accenture's new digital hub is a testament to our strengths in a wide range of areas - from advanced analytics to AI," said Kiren Kumar, EDB's assistant managing director. "The new facility provides a collaborative environment for the public and private sectors in Singapore, as well as start-ups, to co-innovate and co-incubate in imagining and inventing a digital future."

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