With the trade recovery yet to fully take off, Singapore is busy making music tourism its new growth driver. British rock band Coldplay performed in January, while American pop star Taylor Swift wrapped up her six-night, sold-out concerts two nights ago, on March 9. There are more concerts to come for the rest of 2024.

While the Lion City has traditionally been more a magnet for business travel, these global music events are a boon for Singapore’s travel-related services. A recently implemented scheme where citizens of China can enter Singapore without a visa for a stay of up to 30 days also helps. Indeed, as we enter the Year of the Dragon, the talk of the town among people in Singapore is how many Coldplay and Taylor Swift concerts they have been to, and which concerts they are planning to go to next.