Music tourism as Singapore’s new growth driver

Coldplay's six concerts at the National Stadium in January broke the record for most tickets sold in one day, more than 200,000. Taylor Swift's Eras Tour have been sold out from March 2 to 9.

Coldplay's six concerts at the National Stadium in January broke the record for most tickets sold in one day, more than 200,000. Tickets for Taylor Swift's Eras Tour have been sold out from March 2 to 9.

PHOTOS: ST FILE

Yun Liu

Follow topic:

With the trade recovery yet to fully take off, Singapore is busy making music tourism its new growth driver. British rock band Coldplay performed in January, while American pop star Taylor Swift wrapped up her six-night, sold-out concerts two nights ago, on March 9. There are more concerts to come for the rest of 2024.

While the Lion City has traditionally been more a magnet for business travel, these global music events are a boon for Singapore’s travel-related services. A recently implemented scheme where

citizens of China can enter Singapore without a visa for a stay of up to 30 days

also helps. Indeed, as we enter the Year of the Dragon, the talk of the town among people in Singapore is how many Coldplay and Taylor Swift concerts they have been to, and which concerts they are planning to go to next.

Music tourism as Singapore’s new growth driver

Follow topic:

See more on