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Chinese brands like Pop Mart, BYD, Joocyee expanding into S’pore as gateway to Asean market
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In June, Pop Mart launched snack-themed Labubu dolls, which drew a queue of some 160 fans at its Ion Orchard store, with some showing up even before dawn.
ST PHOTO: KELVIN CHNG
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SINGAPORE - Walk past any Pop Mart store these days, and you will likely find a crowd of shoppers inside with “blind boxes” in their hands, each containing a mystery toy.
In June, the Chinese toymaker launched snack-themed Labubu dolls, which drew a queue of some 160 fans at its Ion Orchard store, with some showing up even before dawn.
