SINGAPORE - Marking its 80th anniversary here, China Taiping Insurance Singapore has tied up with The Straits Times School Pocket Money Fund (STSPMF) in a fundraising drive to help children from low-income families.
On Saturday (May 26), the company's staff members took to the streets outside Chinatown Point to sell fortune cookies, with all proceeds going to the STSPMF.
The street sales, where members of public could also purchase "Elephant of Peace" plushies, will continue on Sunday (May 27).
In addition to the sales, China Taiping Singapore employees will also be encouraged to make cash donations which the organisation will match dollar-for-dollar. Fundraising efforts will end in mid-August.
China Taiping Insurance Group chairman Wang Bin and China Taiping Singapore chief executive Yang Yamei, as well as representatives from Singapore Press Holdings, including its deputy chief executive officer Anthony Tan, were among guests at the event on Saturday.
Said Mr Yang: "Children are the future. No children should be deprived of resources to do well in school. At China Taiping, we care deeply for the development and well-being of children from low income families."
"I am very heartened that our staff are excited and enthusiastic to participate in this charity drive, lending a helping hand the less fortunate."
STSPMF was started in 2000 as a community project initiated by The Straits Times, and provides pocket money to children from low-income families.
Since then, the fund has helped over 150,000 cases of children and youth in need and disbursed over $55 million.