Bulgari CEO eyes India for growth as China luxury demand weakens
Sign up now: Get ST's newsletters delivered to your inbox
Bulgari will enhance its e-commerce presence in China in the next two years to reach more luxury clients in smaller cities instead of opening new physical store.
PHOTO: BULGARI
LVMH-owned jeweller Bulgari is looking to India to mitigate the effects of faltering luxury demand in China amid an economic slowdown.
Bulgari is expanding its footprint in India to take advantage of strong growth and favourable demographics, Bulgari chief executive Jean-Christophe Babin said in an interview with Bloomberg TV.
The brand’s website lists 13 boutiques or official retailers in India.
“We see more luxury to come in the coming months or years, which will propel India, if not in the top three, but probably to the top five or top eight markets worldwide,” Mr Babin said.
Global luxury giants, from LVMH Moet Hennessy Louis Vuitton to Kering, saw their sales in China slump in the first nine months of 2024 as the economy struggled to recover from a housing crisis.
Bulgari will enhance its e-commerce presence in China in the next two years to reach more luxury clients in smaller cities instead of opening new physical stores, Mr Babin said.
The country’s oversupply of real estate and excess manufacturing capacity could take several years to be absorbed before the economy bounces back, he said.
US President-elect Donald Trump’s threat to impose new tariffs on China creates additional uncertainty over the economy.
Mr Babin said, however, that he sees little impact on the luxury sector, as most fashion goods imported into China come from European countries like France and Italy.
He downplayed the luxury sector’s slowdown, saying 2024’s relative weakness is due in part to comparisons against an unusually strong 2023, when demand was fuelled by consumer savings built up during the Covid-19 lockdown years. BLOOMBERG
