Students drawn to financial adviser jobs amid wider social media reach

Drawn by vlogs filmed by financial advisors, some students have sought employment in the sector even before they graduate. PHOTO: ISTOCKPHOTO
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SINGAPORE - Since the coronavirus pandemic started, more financial advisers have been taking to social media platforms like YouTube to market their services by filming video blogs of their work.

The vlogs - on channels such as Xu YuChuan, Z Channel and Asia Advisers Network - are generating more awareness of banking and finance, and drawing interest from younger viewers including university students.

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