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Students drawn to financial adviser jobs amid wider social media reach

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Drawn by vlogs filmed by financial advisors, some students have sought employment in the sector even before they graduate.

PHOTO: ISTOCKPHOTO

See Yi Ro

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SINGAPORE - Since the coronavirus pandemic started, more financial advisers have been taking to social media platforms like YouTube to market their services by filming video blogs of their work.
The vlogs - on channels such as Xu YuChuan, Z Channel and Asia Advisers Network - are generating more awareness of banking and finance, and drawing interest from younger viewers including university students.
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