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Debit card for your 7-year-old? Banks in Singapore ramp up strategies to attract younger crowd
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OCBC Bank’s debit card, which is aimed at those aged seven to 15, features characters such as Stitch and Spider-Man in a collaboration with Disney.
PHOTO: OCBC
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SINGAPORE – Banks here are stepping up efforts to attract younger customers by filling their card programmes with youth-centric features, with one lender even targeting children as young as seven.
In October, OCBC Bank and Standard Chartered Bank launched new cards aimed at young people, as did charge card company DCS Card Centre (formerly Diners Club Singapore).
