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Commentary
Avoiding three common biases in investment decisions
Guard against complacency, pessimism and desire to follow the herd
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Getting your finances in order can be hard. Sometimes your emotions derail sound, rational assessment; at other times, you will need to do extensive research to be confident of the decisions you make.
To complicate matters further, humans are also affected by cognitive biases - habits of thinking developed over many years that are hardwired into the brain and can give rise to errors of judgment.


