AXS to roll out personal loans, rewards programme for users

SINGAPORE – E-payment services provider AXS will be launching AXS Ready Cash, a feature that provides quick access to funds, later in 2025 in collaboration with Standard Chartered Bank.

It will also be rolling out AXS Coins, a rewards programme for bill payments, across all channels in the first quarter of 2026.

Users can earn coins with every payment they make, which can be used to redeem vouchers to offset bills, buy coffee and more.

The new features were unveiled at the AXS Connect event held at Grand Hyatt Singapore on Sept 19.

Other upcoming features include the AXS Card to reward bill payments and a new unified platform to allow users to move seamlessly across kiosks, web and mobile with a single ID.

On the mobility front, beyond parking and electric vehicle charging, AXS Drive now allows motorists to go cardless for Electronic Road Pricing payments.

The firm is exploring rolling out new kiosks with facial recognition capabilities and camera sensors in 2026 in a bid to shape the future of self-service payments.

AXS is working with cloud computing firms Amazon Web Services and 1CloudHub to build such capabilities in the firm’s upcoming line-up of kiosks.

At the AXS Connect event, AXS explored how a facial scanner can determine the age profile of new users and adapt the interface according to the needs of the user, such as by having larger fonts for seniors.

In the demonstration, repeat users could log in using the station’s facial scanning technology. A personalised homepage with their most recent paid bills would then be displayed.

AXS Group chief executive Jeffrey Goh said such new kiosks will be rolled out progressively, mainly in indoor areas such as shopping malls.

When asked why the firm is launching new kiosks, Mr Goh said the older generation is more comfortable using the machines to pay bills.

“We cater to a different segment. Some are more comfortable putting in their ATM card, keying the PIN number into the kiosk for security reasons. App-wise, we also have another set of customers. They are usually busy or travelling most of the time,” he said.

Currently, about 26 per cent of total transactions happen at the kiosks, while the rest of the transactions take place on the digital platforms. The younger folks tend to use the app, while those in their mid-40s to 60s still prefer the kiosks, he said.

AXS serves more than one million users with access to more than 800 payment services, via its network of over 630 AXS Station self-service kiosks. Currently, one in four Singaporeans uses its kiosks, app and digital platforms. Local residents mainly use AXS to make payments for their credit card, telco and utilities bills.

Mr Goh said AXS wants to shift away from being just a bill collection company to a bill management platform.

“Bill collection means I just collect bills. Bill management is when I want to allow you to be able to export your data to some of the personal financial tools,” he said.

“Our goal is to help users not just pay bills, but manage their entire financial lives – all on one seamless platform. We’re exploring integrations with personal finance tools like Quicken, QuickBooks and others to make this a reality,” he added.

AXS has processed over 700 million bill payments, with the total transaction value exceeding $300 billion. This growth has been supported by offerings such as the AXS m-Station mobile app – which has been downloaded over 5.3 million times – and the AXS e-Station web portal.

The firm also wants to help businesses and organisations be more efficient. It is also exploring setting up a payments service with newer models of AXS stations for tuition centres and places of worship in the future.

AXS currently hires 136 employees in Singapore, with plans to expand its team with an additional 10 hires in technology.