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Asean region presents opportunities for European businesses but challenges remain
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foodpanda, which is owned by German food delivery group Delivery Hero, established its base in Singapore in July, a decade after it started operations here.
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SINGAPORE – The South-east Asian region is an attractive place for European firms to do business and Singapore continues to be their hub of choice, noted the executive director of the EU-Asean Business Council.
Mr Chris Humphrey said Asean’s attributes such as its young and tech-savvy workforce, the growing middle class, an abundance of natural resources and the region’s geographical location make it extremely attractive for foreign direct investments (FDIs).
