Apple launches $219 iPhone Pocket, billed as new way to carry everyday items
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The iPhone Pocket will go on sale from Nov 14 at selected locations, including Apple's Orchard Road outlet.
PHOTO: APPLE
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SINGAPORE – Tech giant Apple has teamed up with Japanese fashion brand Issey Miyake for its latest offering – an “additional pocket” to the tune of $219.
In a statement on its website on Nov 11, Apple said that the product – which hearkens to Issey Miyake’s iconic pleated clothing – is a “singular 3D-knitted construction... designed to fit any iPhone as well as all pocketable items”.
The iPhone Pocket will go on sale from Nov 14 at selected Apple Store locations in France, Greater China, Italy, Japan, South Korea, the UK, the US, and of course, Singapore at both its Orchard Road outlet and its local website apple.com/sg
“When stretched, the open textile subtly reveals its contents and allows users to peek at their iPhone display,” said Apple on Nov 11. “The iPhone Pocket can be worn in a variety of ways – handheld, tied onto bags or worn directly on the body.”
Apple says its iPhone Pocket can be carried by hand, attached to another bag or worn directly on the body.
PHOTO: APPLE
The short-strap design, priced at $219, is available in lemon, mandarin, purple, pink, peacock, sapphire, cinnamon and black; the long-strap design, which costs $329, comes in sapphire, cinnamon, and black.
The short-strap design is available in lemon, mandarin, purple, pink, peacock, sapphire, cinnamon and black.
PHOTO: APPLE
“Apple and Issey Miyake share a design approach that celebrates craftsmanship, simplicity and delight,” said Ms Molly Anderson, Apple’s vice-president of industrial design.
“This clever extra pocket exemplifies those ideas and is a natural accompaniment to our products.”
The long-strap design, which costs $329, is available in sapphire, cinnamon and black.
PHOTO: APPLE
Mr Yoshiyuki Miyamae, design director of Miyake Design Studio, said the product explores the concept of ‘the joy of wearing iPhone in your own way”.
“The simplicity of its design echoes what we practise at Issey Miyake, the idea of leaving things less defined to allow for possibilities and personal interpretation,” he said.
