LONDON (BLOOMBERG) - Anheuser-Busch InBev NV is adding to its collection of craft beers with the purchase of London-based Camden Town Brewery, bringing in brands such as Hells Lager.
The acquisition, for an undisclosed amount, will support Camden Town's plan to build a second brewery in London and meet growing demand, Leuven, Belgium-based AB InBev said in a statement Monday.
Terms of the deal weren't disclosed. Acknowledging a growing consumer preference for craft beer, the Budweiser maker has already acquired smaller brewers in the U.S. including Goose Island, Elysian Brewing Co. and 10 Barrel Brewing Co. Camden Town has expanded rapidly since it started production in 2010, increasing its original three workers to 95 and selling 12 million pints this year.
"To keep up with the demand for our distinctive beers we've had to look at expanding our brewing capacity and team," Camden Town founder Jasper Cuppaidge said in the statement. AB InBev will help provide the investment needed for growth, he said.
AB InBev, the world's biggest brewer, has agreed to buy SABMiller Plc for about 73.1 billion pounds (S$154 billion).