Letter from Chennai

Tamil Nadu’s new chief minister says it’s time for plain speaking and everyday Tamil is what’s needed

Sign up now: Get insights on Asia's fast-moving developments

Tamil Nadu’s new chief minister Joseph Vijay, speaks everyday Tamil unlike the formal literary Tamil used by the Dravidian parties that ruled the southern Indian state for six decades.

Tamil Nadu’s new Chief Minister Joseph Vijay speaks everyday Tamil, unlike the formal literary Tamil used by the Dravidian parties that ruled the southern Indian state for six decades.

PHOTO: AFP

  • The new Tamil Nadu government led by actor Vijay uses everyday spoken Tamil mixed with English, making politics more accessible, especially to young voters.
  • This shift breaks from decades of formal, literary Tamil used by previous Dravidian parties, aiming for a more natural and modern political culture.
  • While embracing Tamil pride, some TVK leaders' language mistakes and religious remarks have sparked controversy, showing the need for careful communication to maintain broad support.

AI generated

CHENNAI – The Tamil internet is flooded with people discussing the oratory skills of its latest government leaders.

Tamil Nadu’s new chief minister, former Tamil actor Joseph Vijay, speaks everyday Tamil, unlike the formal literary Tamil used by the Dravidian parties that ruled the southern Indian state for six decades.

See more on