Twitter-like Koo app banks on 'immersive experience' in Indian languages to drive growth
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Koo's founders acknowledge they are not here to replace Twitter, which remains popular with Indians.
PHOTO: REUTERS
KOLKATA - When one signs up on Koo, an Indian microblogging platform similar to Twitter, the user is onboarded with a video featuring a lady dressed in a yellow sari to match its logo of a chick.
"Hello and welcome to Koo, the place where you get to hear the voices of India," she says, her palms joined together in a namaste.
