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India’s bold bet on e-commerce seeks to break dominance of Amazon, Flipkart
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Amazon and Walmart-owned Flipkart are estimated to each account for about 30 per cent of India’s e-commerce market.
PHOTO: AFP
BENGALURU - The Indian government is promoting an ambitious open e-commerce network that aims to link hundreds of millions of buyers and sellers across online platforms, transforming how Indians shop for goods and services.
“Everyone’s commerce: Where anyone can sell and everyone can buy from each other online,” declares the website of the Open Network for Digital Commerce (ONDC), a non-profit company backed by the Indian government and funded by some of the country’s biggest banks and financial institutions.
