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Election campaigns in India go digital as Omicron spreads
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NEW DELHI - India's ruling Bharatiya Janata Party (BJP) is creating 30-second reels to amplify its messages and target opponents while the Congress has held a chit-chat session on Facebook with women voters, as campaigning has gone online due to the spread of the Omicron Covid-19 variant in poll-bound states.
The Election Commission (EC) has asked parties to roll out virtual campaigns, and has banned roadshows and rallies while allowing door-to-door campaigning till Jan 22 in Uttar Pradesh, Punjab, Goa, Manipur and Uttarakhand.
